The Great Decoupling: How AI Broke the Web's Oldest Deal and What It Means for You
Published on: 01/11/2025
You’ve likely felt it already. You type a question into Google, and instead of the familiar list of ten blue links, a new box appears at the top—an AI-generated summary that answers your query directly. This feature, known as AI Overview, represents a fundamental change in how we access information online. The old rules of search seem to be dissolving in real-time.
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